Use the Marketing tab in the Admissions module to manage all marketing activity regarding new applicants. Marketing activity refers to admissions agency links, admissions visits, advertising, promotion campaigns and direct communication with applicant families.
The Marketing Overview screen is the first screen to display when you access the Marketing tab:
This screen provides an overview of marketing statistics and shortcut links to details of feeder schools and admissions agencies. Printable lists of applicants, pupils and former pupils associated with feeders schools and agencies are also available through links on this screen.
Use the right hand menu to select the area of the Marketing tab that you want to work with. The options available in the menu are explained below:
| Option | Use to review and manage... |
|---|---|
| Admissions agency details and the applicants associated with them. Linked to the Agent Manager module. | |
| Feeder school details and the applicants associated with them. Linked to the Other Schools module. | |
| The visits that new applicants make to your school. Set up categories of visit to suit you. | |
| Any marketing campaigns that you run and the applicants associated with them. | |
| Any communication between your school and an applicant family. | |
| Any literature, such as a school prospectus, which is sent out to an applicant family. Documents can be uploaded and stored here. |
Information listed in the Marketing tab changes when data linked from other modules changes and vice versa. For example, if agency contact details are deleted in the Agent Manager module they are no longer available in the Admissions module.